How does someone like Phil Knight take a business he started by selling sneakers out of the trunk of his car and turn it into a giant company like Nike, whose iconic brand is an inspiration to every athlete? It was being fascinated and intrigued with questions like these that led to the idea of writing a CEO Playbook that would help entrepreneurs step up to the CEO’s job, as well as take a small to medium enterprise (SME) and grow it geometrically. Outlined here are the 7 Drivers of Geometric Growth from the book.
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